Ask for Fairtrade
Make sure your choice of coffee makes a differenceArchive for Questions
Developing @askforfairtrade
When I originally set up @askforfairtrade I was thinking of it as a way of people reporting their experience of asking for and getting, or not getting, Fairtrade options in coffee shops etc.
Whilst @askfairtrade has gathered many followers over on Twitter – that aspect of reports hasn’t really taken off.
I’ve not pushed it much – feeling that for now that the very presence of the @askforfairtrade Twitter account is doing good in terms of just reminding people about the importance of choosing a Fairtrade Option… but I would welcome your thoughts on where this micro-campaign project might go next?
>Should @askforfairtrade send out more reminders about reporting where does and doesn’t stock Fairtrade – and push to get reports of places failing to stock Fairtrade?
or
>Should @askforfairtrade take a softer approach – just sending out occaisional reminders about the importance of Fairtrade, and sharing Fairtrade related news?
or should it head in a different direction entirely?
Fairtrade Decaff
There has been some interesting discussion over on the Ask For Fairtrade twitter stream about getting hold of Fairtrade Decaff coffee when you’re out and about.
If you ask for a Decaff option at many Fairtrade chains then you can be told “it’s one or the other” as easyrew found.
A few @askforfairtrade twitter followers have suggested suppliers of Fairtrade Decaff – but what’s your experience? How easy is to get hold of a cup of decaff Fairtrade when you are out and about? And where are the Fairtrade coffee shops with the best selection of Fairtrade options?
Should we Twollo/auto-follow people talking about coffee on Twitter?
To help get @askforfairtrade started I’ve done a few manual searches on Twitter and have started following people talking about Fairtrade.
But part of the goal of @askforfairtrade (alongside checking who is and who isn’t sticking to their promises to offer Fairtrade coffee) is to encourage people who may not have instinctively thought about choosing a Fairtrade option to ask for it.
So seeing Zarah’s mention of Twollo, a Twitter service which will auto-follow people with particular interests on Twitter, I’m wondering whether @askforfairtrade should be set up to auto-follow people talking about tea or coffee? Or is auto-following by the @askforfairtrade campaigning twitter account too invasive?
If we were to use auto-following, then what key phrases or interests should we auto-follow? A search for Coffee on twitter turns up far to many results… so we might want to narrow down to phrases that might indicate someone is heading out to buy coffee.
So:
- Do you think auto-following has a place in the @askforfairtrade campaigning experiment?
- If so, what phrases could we / should we use to determine who gets auto-followed?
I’ll look at any responses here in the next week or so and will look at whether or not to try an auto-follow…
